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European countries, such as Germany, Italy, France, the UK, Denmark, and Belgium, are the leading contributors to the sex toys market in Europe. Traditional vibrators and dildos are the most popular toys in these countries. Presence of some of the leading brands, such as LELO, Lovehoney, Durex, and Fun Factory, which cater to the requirements of the European community had positioned Europe as the second-largest market in 2023. AI is transforming the industry and is driving the shift from conventional sex toys to the SexTech products. AI is revolutionizing the industry with the launch of smart sex toys that can be controlled remotely.
North America held the largest revenue share of 33.24% in 2023, owing to the presence of numerous manufacturers and retailers providing easy access to products. Sex toy companies, such as Doc Johnson have manufacturing facilities in the U.S. and manufacture more than 75% of their products in the U.S. The company has R&