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The scale of the targeted customer group. Is it large enough so you can use your establishment? If the targeted number buyers is small, then it isn't worth directing your energy to start an web business online success in a distinct segment where may struggle to offer your materials.
Traffic generation is the next step in the process. If you have a lead capture funnel then you've got to drive people to that funnel. You should use free and paid traffic generation methods because both versions have there own pros and cons. You should together with the free methods like social media marketing and article marketing until you have revenue which can be used to cover the paid methods like PPC and banner pr and advertising.
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Facebook and Twitter must be part of the marketing strategy. Follow others with your field and discover what the is saying and wanting. Social media is a two-way tool it's for listening and providing information.
The other sites? Some of them may temporarily hit it big before their latest shady endeavor breaks. The they'll sprint you will find other short-lived model--or they'll pack it in for good, deciding that cannot run fast enough to remain ahead belonging to the curve.